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 Our vast array of services allows us to follow your project from conception to completion. We offer competitive, reasonable rates for all services.
Sometimes clients question exactly what type of work is included under umbrella topics, such as copyediting or designing. Below is a brief description of what Skala Creative offers for each service.
EDITING
Proofreading: Mark misspellings, punctuation errors, and correct typographical errors; check for agreement issues (subject/verb, pronoun/antecedent); mark minor word usage problems; check for line breaks, word spacing; question apparent errors and inconsistencies
Copyediting: (includes proofreading) Check grammar, syntax and word usage to preserve author's voice; check sentence structure and reading ease; check for shifts in tense, person, number, and point of view; rewrite sentences if necessary for overall clarity; crosscheck references, notes and other features for consistency within text; keep style and format consistent
Substantive edit: (includes copyediting) Identify areas with inaccuracies; reorganize sentences, paragraphs, sections for clarity; mark areas of concern to improve overall flow and understanding; review sentence structures for variety; check logic and comprehension; check dialogue, plot and character development, setting, and conflict.
All editing is based on The Chicago Manual of Style, 15th edition.
DESIGNING
Promotional pieces: Business cards, blog cards, mommy cards, postcards, letterhead, logos, advertisements, brochures, newsletters, catalogs; Initial design generally includes the creation of three separate compositions for the client to choose from. (For newsletters, brochures, and catalogs, the three separate compositions are of individual pages, not the entire document.) The composition of choice is then revised per the client's specifications. The final layout is returned to the client as a pdf file. Optional service: Outsourcing for printing and mailing
Books: Inside layout - typesetting of front matter, text, back matter; Cover - design of front, back and spine, will obtain images or use author's. All layouts are set to printer specifications and submitted as press quality pdf files. Original files are archived for the client. The client retains the copyright.
WRITING
Copywriting: Text is created based on notes and other information provided by the client. Applicable to advertisements, postcards, brochures, newsletter articles and more.
Press Releases: Text is prepared in AP style and follows the proper structure for press releases. Optional service: Submission to media outlets of choice
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