Category Archives: Marketing

Color choices in marketing

Posted on 02.09.2011 by SkalaCreative

Did you know that over 75% of consumers make a purchase based on the visual appearance and color of a product? When considering repainting a room, we often consult interior decorating magazines or books for ideas. Ever notice that the … Continue reading →

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Measuring Advertising Success

Posted on 12.07.2010 by SkalaCreative

A new year is coming. A time for resolutions, changes, and evaluation. What business goals will you set for 2011? Did you resolve to expand in some area? Or maybe do more promotion? Or hire new employees? Or start a … Continue reading →

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Making Your Ad Budget Last

Posted on 12.07.2010 by SkalaCreative

The longer I work as a marketing consultant for Two Lane Livin’, the largest independent print publication in West Virginia, the more I realize an ongoing trend, especially among small, local business owners. As the end of 2010 draws closer … Continue reading →

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Free Advertising – The Customer

Posted on 09.24.2010 by SkalaCreative

When you use a product and like it, do you tell other people about it? If you stumble across a great little store out in the middle of nowhere, is that store the topic of your next conversation with your … Continue reading →

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Advertising: Content To Include

Posted on 05.24.2010 by SkalaCreative

In a previous post in our advertising series, we talked about the purpose of advertising. We said that every ad falls into one of three categories – to inform, to sell, or to build name recognition. Based on those categories, … Continue reading →

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Advertising: The Purpose of Ads

Posted on 05.10.2010 by SkalaCreative

The rumor in the media world is that newspapers are a dying breed. While arguments can be made either way, the newspaper and magazine industry has been the backbone of small business advertising for years. Television and radio ads are … Continue reading →

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Simple Design Rules to Remember

Posted on 05.03.2010 by SkalaCreative

How do you know if what you or a designer created looks good or not? Sometimes we’re put in situations to make decisions or to create pieces that we may not be qualified for. Is there help in those kinds … Continue reading →

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Advertising: The Business Card

Posted on 04.26.2010 by SkalaCreative

Last week we established the basic information every business needs before starting an advertising campaign. The next step is to start with your business card. Include all five pieces of contact information mentioned in Advertising: Required Basic Information. View your … Continue reading →

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