Did you know that over 75% of consumers make a purchase based on the visual appearance and color of a product?
When considering repainting a room, we often consult interior decorating magazines or books for ideas. Ever notice that the same color palettes are used for the same rooms? Bedrooms are often muted shades of blues, greens, and browns. Kitchens are brighter with yellows, oranges, and reds. Why?
While we may not realize it, we associate certain colors with certain meanings or feelings. Here’s a general overview of what colors mean. (If you are intrigued by the idea, google “meaning of color” to find a wide variety of color definitions.)
- Yellow – optimism, youthful, happiness
- Red – energy, urgency, passion (Red is the “sale” color.)
- Brown – friendship, natural, organic
- Blue – trust, security, calm (Blue is frequently used by banks.)
- Silver/gray – high tech, practicality
- Green – wealth, growth, nature
- Orange – vibrant, organic, tropical
- Pink – romantic, feminine (Pink is used to attract women and girls.)
- Black – power, stability, luxury, intelligence
- Purple – soothe, sophistication, royalty (Purple is frequently used for beauty products. Purple is also the most popular favorite color of teen girls.)
As business owners, we don’t need to dwell on our business color choices, but we should give it some thought. Some questions to ask when considering color choices for things like product labels, brochures, and logos are:
- Do the colors accurately reflect what your business is intending?
- Do your colors reflect your target market?
If you want to portray that your company has been around for years, consider a color like blue, green, or black. If you sell 100% organic products, choose earth tones. If you sell surfboards, stick to nature’s colors in vibrant shades – orange, green, yellow, blue. If the clientele for your high-end salon is primarily female, choose feminine colors like pink and purple in soft shades.
One word of caution – if you intend to market a product overseas, some colors are viewed differently in other countries. While purple may work well to sell to teen girls in the United States, it may have a negative connotation to girls somewhere else in the world.
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